I like this campaign even though it will never reach it’s target audience.

The first braille informative publication of El País. A monthly edition that brings closer the information to all uruguayans.

Agency: Punto Ogilvy, Uruguay
Executive Director: Vartán Chakiyian
Creative Director: Juan Marindia
Art Director: Gustavo Etchandy
Copywriters: Juan Marindia, Leo Delfino